She’s not wrong. The hashtag #blondetransformation has hit 8.4 million views on TikTok, and searches “how will i look with blonde hair” are up 80% on Google.
So what is it about sunny girl blonde that sets the shade apart? “What is sunny? We use this term to describe a bright blonde with a golden undertone,” explain the experts at Los Pastel salon based in Australia, the land of sunshine. “It’s bright and golden, like the sun,” they explain.
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Essentially, it's tailor-made for gorgeous warm weather.
However, there is the awkward question of damage. “As always, consumers have concerns when it comes to going blonde—due to fear of irreversible damage,” says Muldoon, who recommends Redken’s Shades EQ Bonder Inside salon treatment. The actives in the formula help to protect the naturally occurring bonds in the hair during the chemical coloring and bleach. It reinforces the hydrogen bonds inside the hair fiber, leaving the hair feeing healthy and soft.
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