Scarlett Johansson has officially entered the skin-care game. As celebrity launches continue to rule the beauty world, the actor has thrown her hat into the ring with The Outset, a new clean and minimalist skin-care brand. Developed alongside beauty and fashion executive Kate Foster, the line features five products created for all genders and ages with no harsh ingredients—for both your skin and the planet.
Johansson was initially inspired by her work as an ambassador for luxury skin-care brands, from which she had trouble finding products that met her specific needs. “I was coming into my own as an actor, artist, and woman, and just felt increasingly that my experience being the face of these other brands was inauthentic to my own experience and what I was looking for as a consumer,” Johansson tells Glamour. “I've had working skin for 30 years. I had an acne-prone skin and struggled with that through my 20s. I've tried every kind of acne peel, mask, and resurfacing polish. Whenever my skin is kind of looking out, I have always returned to this three-step process of cleansing, priming, and moisturizing. We took inspiration from that."
This minimalist ideology helped develop the brand's five-piece collection: The Cleanser, The Prep Serum, The Moisturizer, The Night Cream, and The Eye Cream. The line takes clean beauty to the next level by excluding 2,700 potentially harmful ingredients, while being vegan, fragrance-, gluten-, and nut-allergen-free, and dermatologist- and allergy-tested. What more? The packaging is sustainable and uses glass bio-resin and postconsumer recycled materials, and most important, 1% of annual sales will support nonprofit organizations focused on the environment.
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At the core of the line is the Daily Essential Regiment, which Johansson describes as a three-step approach to cleanse, prep, and moisturize. “Each one of these products stands on its own,” she says. “We really wanted to make sure of that, but they work to support one another as a system.”
