The blogs and newsletters, twitter, facebook etc are all perfect ways for the greenies to communicate to the punters what they are doing and, more importantly, why.
That way, gossip and whinging can be nipped in the bud.
What some greenies fail to grasp (ours particularly) is that the members pay their wages and, ultimately, if you don't appease them, they will eventually go elsewhere and pay a better greenies wages.
Another great example of keeping members informed is
:thup:
