There is actually a bit more to power than just swing speed and hitting the sweetspot. Weight transfer has a lot to do with it as well. Bit like boxing, fast hands won't give you a knockout punch, you need the weight transfer behind the punch to generate the power.
Elkington has always been known for his simple uncomplicated swing, sounds to me like this guy is jumping on the bandwagon and trying to claim some of Elk's success, unless of course he has been working with him for a long time?