American Golf | Golf Monthly

Passing on my experience of AG for anyone thinking of using them.

I had a fitting for irons with AG on 13th May.
The fitting wasn’t great, but I placed an order for a set of Cobra irons. I was told the lead time would be 6 weeks (24th June).
Ordered on finance and got an email from the finance company on the same day which I replied to with the information they asked for.
Got a receipt from AG when I ordered (for the deposit – no details of what I had ordered). Expected a confirmation email but this never materialised.

Went into the shop on 2nd June just to check on progress as I had not had an email.
After about 10 minutes of checking the guy in the shop showed me an email from Cobra that they had received on the 17th May. This stated that the shafts specified would cause a delay of 3 – 4 weeks and offered an alternative, closest match, which would allow then to stick to the original date.
The guy apologised that they had not contacted me before but told me that the email had been missed.
I wasn’t happy but accept that mistakes can be made. I agreed to the change but was obviously wary that the offer was 2 weeks out of date. The guy in the shop said that they would check with Cobra and get back to me by phone.

I hadn’t heard anything by the 5th June so emailed them asking for an update - up to this point I am polite with every communication.
I got a reply stating that they had emailed Cobra and were waiting for a reply ‘will be calling Monday to get it confirmed as it’s a priority to get this sorted for you’.
No further contact by Thursday the 10th June so I email asking for an update.
They reply stating Cobra only got back to them that day and they will be looking to ship in the next two weeks. (I.e. they will roughly meet the original time frame).

It gets to the 5th July and no further contact. I go into the shop to check and after a further wait get told that there has been another delay and the clubs will be with me in two weeks.
That was the first time I dropped my façade of politeness and had a rant in the shop about my experience to that point. I ask to see the manager, but they weren’t there. The guy in the shop told me that they would get them to call me.
Unsurprisingly I've not had a call.

At no point during this process have AG proactively contacted me.
I think that my issues with AG are self-explanatory, and highly likely are going to be replicated with other customers – at the very least customers of this branch.
I would not recommend AG to anyone else at present.

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