The sun is shining, temperatures are rising, and we’re in a big, happy mood: Pride Month is here. However you’re planning to celebrate, the best Pride collections and merch (along with Pride tattoos and nail ideas) help you show the world exactly who you are—and provide material support to the LGBTQ+ community.
Plenty of brands seem to go all-in each June, rainbow-ifying their logos and releasing products with vague promises to give back a portion of profits. But a few stand out by pledging concrete donations to advocacy organizations with real dollar amounts attached; some even take things a step further by partnering with these organizations and queer creators. So no, a simple Instagram post or colorful T-shirt won’t cut it—if a brand wants to claim they make a genuine difference, we need to see the receipts.
To be clear, buying stuff won’t get us out of the ongoing attacks on the queer community; nearly 500 anti-LGBTQ+ bills have been introduced in state legislatures in 2023 alone, per the ACLU, and at least 18 states are restricting gender-affirming care for minors. But to help you use your spending power as effectively as possible this month—and pick out some cute Pride outfit ideas while you’re at it—we searched far and wide for the best Pride collections that actually give back to the communities they represent.
The Levi’s 2023 Pride collection is filled with pieces you’ll want to wear year-round, including vintage-inspired jeans and on-trend sheer dresses. The heritage brand makes a $100,000 annual donation to OutRight Action International, an organization working to advance the human rights of LGBTQ+ people worldwide.
Levi’s Pride 501 ’93 Straight-Fit Jeans
Levi’s Pride Radical Love Dress
The brand behind your best slippers is celebrating Pride by giving a few popular silhouettes multicolor makeovers. (Just look at those shoes!) Ugg is donating $125,000 to support the It Gets Better Project, a nonprofit dedicated to uplifting and connecting LGBTQ+ youth.
Ugg Olympia Jacket in Pride
Ugg Tazz Slippers in Pridepop
While the brand made its name off exclusivity, Abercrombie is now more committed to inclusion than ever—and its $400,000 annual donation to the Trevor Project proves that. Its Pride collection is stocked with low-key gender-neutral pieces that’ll complement any wardrobe. (Peep the floral high-rise bikini if you’re still not stocked for summer.)
Abercrombie & Fitch Pride Flip Sequin Heart Tee
Abercrombie & Fitch Pride Tall-Side High-Leg Cheeky Bottom
This month the classic shoe brand is continuing its annual grants to four organizations: the It Gets Better Project; the Ali Forney Center; the Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth; and the Theater Offensive. Converse has donated nearly $2.5 million to various LGBTQ+ nonprofits since 2015—and its 2023 Pride capsule also happens to be pretty great. You can even design your own shoes.
Converse Chuck 70 Plus Pride
Converse Custom Chuck Taylor All Star Pride by You
Coach is adding a colorful twist to its iconic designer bags, plus summer staples like tank tops and bucket hats, in honor of Pride. Some pieces also reference iconic Fire Island businesses, paying homage to New York City’s queer community. The brand is continuing its ongoing partnership with the Hetrick-Martin Institute to support queer and trans youth, plus The Center and the Point Foundation; it has donated $65 million to LGBTQ-focused organizations since 2008.
Coach Rainbow Leather-Covered Short Chain Strap
Coach Swinger 20 With Rainbow Crochet
Sperry designed this year’s Pride capsule in collaboration with PFLAG, which supports and advocates for LGBTQ+ people, to honor the organization’s 50th anniversary. The brand (a gold-level PFLAG partner) went simple with its merch, updating classic silhouettes with details inspired by the rainbow, trans, lesbian, and bisexual flags.
Sperry Pride Cloud CVO Sneakers
Sperry Pride Striper II CVO Sneakers
Conservative uproar over the retailer’s kid-focused Pride merch—which, to be clear, contained nothing inappropriate for children—led to Target pulling its Pride collection from certain stores, which it claims was due to threats to its workers’ safety. Although that move is controversial, the brand is still selling the adult Pride collection; as in previous years, the items are well-meaning, cute, and designed in collaboration with queer and trans creators. Target is also continuing its annual donation to GLSEN, an organization aiming to create accessible and antiracist spaces for LGBTQ+ students.
Target Pride Gingham Hair Clips
Target Pride Short-Sleeve Rainbow Button-Down Shirt
In honor of Pride, Reebok just released its first collection of gender-neutral products—including nonbinary swimwear—and it’s also committed to providing genderless products long after June is over. Athleisure staples and shoes are included in the first drop. The brand has pledged a $15,000 donation to Whittier Street Health Center’s LGBTQ Youth Wellness Program, which aims to increase mental and physical health services to LGBTQIA+ youth of color in Boston.
Reebok Unity Allover Print Bra Top
Reebok Unity Allover Print Bottom
Under Armour’s annual Pride-themed products rarely disappoint, and this year we’re vibing with rainbow-soled running shoes and some wavy running shorts. The Baltimore-based brand has partnered with the Pride Center of Maryland for local support and partnered with Unmatched Athlete, Rainbow Labs, and Sydney WorldPride to promote equality in sports worldwide.
Under Armour HOVR Phantom 3 Slip Pride Shoes
Under Armour Play Up Pride Shorts
The Dr. Martens Pride drop is small but considered, featuring three pairs of gender-neutral shoes for adults (two of which feature art by Lovis Wise and Fuyuki Kanai), plus matching styles for kids and toddlers. The brand pledges an annual donation to the Trevor Project as part of an ongoing partnership; last year it gave $200,000.
Dr. Martens Jadon Boot Loveis Wise Pride Patforms
Dr. Martens 1460 Pride with Fuyuki Kanai Lace-Up Boots
Glow Recipe is supporting the It Gets Better Project with its Pride Month release. The brand has committed to donating $15,000 in monetary donations and an additional $15,000 in product donations to support the nonprofit’s mission. Plus, its limited-edition, rainbow-covered Watermelon Glow toner will benefit your skin, thanks to PHAs and BHAs that fight acne and leave skin smoother and more hydrated.
Glow Recipe Pride Watermelon Glow PHA+BHA Pore-Tight Toner
Designed in collaboration with queer South African designer Rich Mnisi, this year’s Adidas Pride collection is aimed at promoting allyship and equity in sports. It also happens to be incredibly cute, featuring bold graphics and colors. Alongside its merch, the brand has partnered with Athlete Ally to further LGBTQ+ empowerment and fight homophobia and transphobia in the world of sports and beyond.
Adidas Pride Swimsuit
Adidas Pride Tee
The North Face went colorful with its expansive Pride capsule, adding a rainbow gradient to hoodies, shorts, shoes, jackets, and so much more. Besides the collection, the brand is partnering with Brave Trails, a national organization dedicated to LGBTQ+ youth leadership, and YouthSeen, a Colorado-based nonprofit that supports BIPOC queer and trans folks.
The North Face All Over Print Hoodie
The North Face All Over Print 5'' Shorts
Of course, Rihanna’s gender-inclusive lingerie line has a great Pride capsule. On top of teaming up with Fenty Beauty and Fenty Skin to partner with Clara Lionel Foundation to support organizations focused on the LGBTQIA+ community, it’s offering comfy bralettes, sexy lingerie, and underwear that doesn’t fit the gender binary.
Savage X Fenty I Dare Hue Mesh Bustier
Savage X Fenty I Dare Hue Mesh Boxer Briefs
The sandal brand’s new Pride collection includes footwear that’s as loud (or as low-key) as you want it to be—on some pairs, the straps are now the colors of the classic pride flag or the trans pride flag. Fittingly, Teva is also making a $20,000 donation to One•n•Ten’s Camp OUTdoors programs, which help BIPOC and LGBTQ+ youth develop leadership skills and community.
Teva Original Universal Gradiate Sandal
Teva Hurricane XLT2 Ampsole Brite Sandal
Bombas partnered with the Ruth Ellis Center, an organization providing support to unhoused LGBTQ+ youth, on a pair of Pride-themed socks. (It also provided a monetary donation to sponsor the center’s upcoming ball.) For every item from its Pride collection purchased, the brand will donate one essential clothing item to organizations helping those facing homelessness.
Bombas x Ruth Ellis Center Pride Calf Socks
Bombas Pride Tri-Block Ankle Sock (4-Pack)
For a second year, personal lubricant brand LubeLife is partnering with the It Gets Better Project—and it’s not just limited to Pride Month. From June 1 to August 31, the brand will donate 20% of sales from its flavored lube line to the nonprofit—with a guaranteed minimum of $10,000 dollars.
LubeLife Water-Based Mai Tai Flavored Lubricant
LubeLife Water-Based Cotton Candy Flavored Lubricant
